Custom Forms

Collect additional information from readers.

2 min read · Last updated December 2025

Coming Soon

Custom forms are currently in development. This page describes the planned functionality.

Collect additional information beyond email with custom form fields.

What are custom forms?

Custom forms extend email gates by letting you collect additional information like name, company, or custom questions.

Planned field types

Type Use case
Text Name, company, job title
Email Email address (validated)
Phone Phone number
Dropdown Select from predefined options
Checkbox Opt-in, agreements

How it will work

  1. Open your guide in the editor
  2. Go to guide Settings
  3. Navigate to Lead Capture
  4. Add the fields you need
  5. Mark fields as required or optional

Best practices (planned)

Keep it short

Every additional field reduces conversion. Only ask for what you truly need.

Recommended: 2-3 fields max

  • Email (required)
  • Name (optional)
  • One qualifying question (optional)

Make fields optional when possible

Required fields create friction. If you don’t absolutely need it, make it optional.

Use clear labels

Help readers understand what you’re asking for:

  • Good: “Work email”
  • Bad: “Email”
  • Good: “Company name”
  • Bad: “Organization”

Accessing form data (planned)

Once available, you’ll be able to:

  • View all submissions in your dashboard
  • Filter by guide or date range
  • Export as CSV for use in other tools

Want this feature?

We’re actively building lead capture features. Contact us to share your use case and help prioritize development.

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