Drop-off Analysis

Use the step funnel to identify where readers lose interest and optimize your guides.

The Step Funnel

The step funnel shows how many readers view each step of your guide, visualized as a horizontal bar chart. Each bar represents a step, with:

• Step number and title — Which step you’re looking at
• View count — How many readers reached this step
• Drop-off percentage — How many left before reaching this step (shown in red)

The last step is highlighted in green to indicate completions.

Accessing the step funnel

1. Go to your Dashboard
2. Find a published guide
3. Click the analytics icon (bar chart) on the guide card
4. Scroll to the “Step Funnel” section

Reading the funnel

The shape tells a story

• Gradual narrowing — Normal, healthy funnel
• Sudden drop — Problem step needs attention
• Flat line — Highly engaged audience
• Steep early drop — First steps may need improvement

Drop-off percentages

The red percentage next to each step shows how many readers left at that point:

• Under 10% — Healthy, expected drop-off
• 10-20% — Monitor this step
• Over 20% — This step needs attention

Funnel conversion rate

At the bottom of the funnel, you’ll see the overall conversion rate—the percentage of readers who viewed step 1 and made it to the final step.

Identifying problem areas

Look for steps with unusually high drop-off compared to surrounding steps.

Common causes of drop-off

1. Step is too long — Break into smaller steps
2. Content is confusing — Clarify instructions
3. Missing visual — Add an image or screenshot
4. Irrelevant content — Remove or restructure
5. Technical barrier — Step requires something reader doesn’t have

Optimization strategies

Shorten long steps

If a step has lots of text, consider:

• Breaking it into 2-3 smaller steps
• Moving details to a later step
• Using bullet points instead of paragraphs

Add images to text-heavy steps

Visual content improves comprehension and engagement. Consider:

• Screenshots of what to click
• Diagrams of concepts
• Before/after comparisons

One action per step

“Configure settings and save” should be two steps. Keep each step focused on a single task.

Improve early steps

The first few steps are critical. If you lose readers early, they never see the rest.

Tips for early steps:

• Start with something easy and quick
• Show immediate value
• Avoid asking for too much upfront

Analyzing over time

Use the time range selector (7, 30, or 90 days) to:

• Compare periods — Did changes improve drop-off?
• Spot trends — Is engagement improving over time?
• Measure campaigns — How did a promotion affect completion rates?

A/B testing content

Try different approaches and compare results:

1. Note your current funnel shape and drop-off rates
2. Make changes to a struggling step
3. Wait a week to collect new data
4. Compare the before/after funnel
5. Keep what works, iterate on what doesn’t

Example analysis

Scenario: A 5-step guide has these view counts:

Analysis: Step 3 has a 47% drop-off—much higher than other steps. This step needs attention.

Actions to take:

1. Review step 3 content—is it too long or confusing?
2. Add visuals if it’s text-heavy
3. Consider splitting into multiple steps
4. Check if it requires something readers don’t have