Track views, completion rates, and understand where your readers come from.
View tracking
Every time someone opens your guide, it counts as a view.
Unique visitors
We track unique visitors so repeat visits from the same person are counted once per day. This gives you a more accurate picture of your reach.
View sources
Views are tracked from three sources:
| Source | Description |
|---|---|
| Public Pages | Direct visits to your guide URL |
| Embeds | Guide embedded on another website |
| Widgets | Opened through a Stepsies widget |
The Insights dashboard shows you the breakdown of where your views come from.
Per-guide analytics
Click the analytics icon on any guide card to see detailed metrics:
- Views — Total views for this guide
- Completions — How many finished all steps
- Completion rate — Percentage who completed
- Steps — Number of steps in the guide
Time range
Select 7, 30, or 90 days to analyze different time periods.
Daily activity chart
See views and completions over time to identify:
- Traffic patterns
- Impact of promotions
- Trends over time
Completion rate
This shows what percentage of readers make it through all steps of your guide.
Calculating completion rate
Completion Rate = (Completions ÷ Views) × 100
What’s a good completion rate?
- 70%+ — Excellent engagement
- 50-70% — Good, room for improvement
- 30-50% — Consider shortening or improving content
- Below 30% — Needs attention
Improving engagement
Keep guides focused
5-10 steps is ideal. Longer guides tend to have lower completion rates.
Make each step valuable
Every step should teach something or move the reader forward.
Use images effectively
Visual content keeps readers engaged and helps explain complex concepts.
Test with real users
Share with a few people before publishing widely. Ask where they got confused or lost interest.
Traffic source insights
Understanding where views come from helps you optimize distribution:
If most views are from public pages
- Focus on SEO optimization
- Share on social media
- Include in your bio and email signature
If most views are from embeds
- Reach out to more sites for embedding
- Create guides tailored for partner audiences
- Consider creating custom embed styles
If most views are from widgets
- Expand widget installations
- Optimize widget positioning
- Create contextual guides for widget discovery
Pro feature
Per-guide analytics and traffic source breakdown are available on Pro and Team plans.