The title sells the download. Make it irresistible.

Title formula:

"The [Adjective] [Format] to [Desirable Outcome] (Without [Pain Point])"

Examples:

• "The 5-Minute Checklist to Double Your Email Opens"
• "The Exact Template I Use to Land $10K Clients"
• "The Lazy Marketer is Guide to Content That Writes Itself"

Be specific. "Marketing tips" is weak. "7 email tweaks that added $50K in revenue" is specific.