Your opt-in page has one job: get the email.

Landing page elements:

1. Headline: The lead magnet title or benefit-driven variation
2. Subheadline: Who it is for and what they will get
3. Bullet points: 3-5 specific benefits or contents
4. Visual: Mockup of the lead magnet
5. Form: Name and email (fewer fields = more conversions)
6. CTA button: Action-oriented, benefit-focused

Remove navigation. No distractions. One action only.