The format matters as much as the content.

High-converting lead magnet formats:

• Checklists: Quick wins, easy to consume
• Templates: Save time, immediate value
• Guides: Deep expertise, problem-solving
• Cheat sheets: Reference material they will use
• Quizzes: Interactive, personalized results

Match the format to your audience is willingness to invest time. Busy executives want checklists, not 50-page ebooks.