Convert attendees and no-shows

Your follow-up sequence is where revenue happens:

• Within 1 hour: Thank you email with replay link
• Same day: Slides and resources download
• Day 2: Key takeaways and offer
• Day 3: FAQ addressing common questions
• Day 5: Offer deadline reminder
• Day 7: Final chance, offer expires

Segment your follow-up:

1. Attendees: Reference what they saw
2. No-shows: Lead with replay availability
3. Early exits: Ask what you could improve

The webinar is the top of the sales conversation, not the end. Your follow-up closes the deal.