Make the next step obvious

Your call-to-action buttons should drive conversion:

• Consistent placement - Same position on each plan card
• Action-oriented copy - Start free trial vs Submit
• Visual hierarchy - Recommended plan CTA more prominent
• Reduce friction - Get started vs Buy now

CTA copy by plan type:

1. Free: Get started free
2. Paid: Start 14-day trial
3. Enterprise: Contact sales

Include secondary links for users who need more info: See all features, Compare plans, Read case studies.