Tell them exactly what to do next.

CTA best practices:

• Use action verbs: "Get," "Start," "Claim," "Join"
• Create urgency (if genuine): limited time, spots, bonuses
• Reduce friction: "No credit card required"
• Reinforce the benefit: "Start growing your audience today"
• Place strategically: after value, after testimonials, at the end

One primary CTA per page. Clarity beats cleverness.