The first email sets the tone for everything after.

Delivery email structure:

1. Subject line: "Your [lead magnet name] is ready"
2. Opening: Thank them and confirm good decision
3. Delivery: Clear download link (make it obvious)
4. Quick win: One tip to get immediate value
5. What is next: Preview what emails are coming
6. PS: Invite reply or share secondary resource

This email should feel like a gift, not a transaction.