Launch is a sprint. Have a clear daily plan.

Launch week schedule:

• Day 1: Open cart with excitement email + social
• Day 2-3: Share testimonials and case studies
• Day 4: Address objections, FAQ email
• Day 5: Deadline reminder (24 hours left)
• Day 6: Final call emails (morning + evening)
• Day 7: Cart closes, thank you email

Urgency drives action. Real deadlines work.