Prepare everything before announcing your launch date.

Essential assets:

• ☐ Sales page with clear transformation promise
• ☐ Pricing and payment setup
• ☐ Email sequences (launch, cart open, cart close)
• ☐ Social proof (testimonials, case studies)
• ☐ FAQ document
• ☐ Bonus content to increase value

Do not launch until all assets are ready and tested.